Our Story

RAINBOW RUBBER & PLASTICS: PURPOSE BUILT BELTING AND BEYOND

At Rainbow Rubber & Plastics, we’ve spent over five decades doing what others won’t – diving deep into our customers’ manufacturing challenges, working shoulder-to-shoulder with operators on the plant floor, and investing years of development time when that’s what it takes to get it right. Since 1968, we’ve distinguished ourselves not just as a provider of industrial components, but as a partner who’s there for the long haul.

What truly sets us apart is our people. When you call Rainbow, you’ll speak directly with a real person who knows our business inside and out – no automated systems or complicated phone trees. Our long-tenured team brings decades of collective expertise in belting and manufacturing processes, including unmatched technical knowledge that’s been accumulated through countless hours solving complex challenges across diverse industries.

We serve multiple critical sectors – from Agricultural to Food Processing, Paper to Woodworking – with an approach that goes far beyond traditional distribution. We’re on-site when needed, working directly with operators to understand and solve their challenges. Some of our most impactful solutions have emerged from years-long development projects, where we’ve partnered with customers to pioneer new processes and possibilities.

Our commitment to customer success shows in practical ways: we manage inventory so our customers don’t have to, ensure same-day shipping for in-stock products, and maintain deep product knowledge across our entire range of rubber, plastic, and textile solutions. We take pride in carrying the inventory burden for our repeat customers, ensuring they have what they need, when they need it.

The true measure of our success lies in the partnerships we’ve built – many spanning decades. Our customers stay with us because we combine deep technical expertise with a genuine commitment to their success. Whether it’s a straightforward replacement part or a complex custom solution years in the making, we’re there with the knowledge, dedication, and hands-on support to make it happen.

our story